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Ghana Institute of Journalism  ** Diploma 1 Mass Communication **

Welcome To Mass Communication 1

This is an introductory course in Mass Communication for first year diploma students in Journalism and Public Relations. Mass Communication as a science and academic area of study concerns formal and informal communication means groups and people use to communicate with a larger and wider audience. Mass Communications provides scientific basis for studying how journalism and public relations as a profession interact with their audience and publics.

The course would provide students with both theoretical and practical knowledge of the nature, structure and operations of the Mass Media, especially the functions in society. Students would be required to read a number of literature for the various topics during the course.

This is a continuous assessment course. Meaning that students' performance and participation in class and group discussions forms a high percentage of assessment for the course. The course is therefore designed as a combination of lecture seminars, workshop and group project works.

This course wiki would be updated regularly as the course progresses. All assignments would be posted on the on this wiki space. Students are therefore encouraged to use the online discussion forum to interact, share and reflect on the weeks lessons. The lecturer is always available online to respond to thorny issues.

By the end of the semester students would have understood:
 * Course Objectives **
 * 1) The various meanings, definitions & nature of communication especially within a social setting
 * 2) The Communication processes, including the channels of communication
 * 3) The nature and distinction between mass communication and other communication forms
 * 4) The various models and fundamental theories of mass communication.

1.**Dominick, Joseph. R (2002)** - The Dynamics of Mass Communication: Media in the Digital Age. Chapters 1- 2 2. **Baran, Stanley J. & Davis, Dennis K. (2003)** - Section 3 The Rise & Fall of Limited Effects - Chapters 6 & 7 3. **Lasswell Harold (1964)** - //The Structure and Function of Communication in Society// in Approaches to Media: A Reader. Edited by Oliver Boyd-Barret & Chris Newbold 4. For indepth understanding of Media Effects read: Section 3 - Chapters 15, 16, 17, 19, & 20 of Approaches to Media: A Reader. Edited by Oliver Boyd-Barret & Chris Newbold 5. **McCombs, Maxwell (2004)** Setting the Agenda - the mass media & public opinion 6. **Rosengren, Karl Erik** - Communication: An Introduction
 * Readings **

[] Oatey, Alison - **Television Viewing & Violent Behaviour** - [] Perez-Ortiz, Pablo.J. - **Television an Agency of Socialization** - @http://www.aber.ac.uk/media/Students/pjp0101.html
 * Electronic Sources :**
 * Definition and model of Communication** - www.infoamerica.org/documentos_pdf/slater01.pdf
 * Mass Communication & its Importance** - @http://www.mbaknol.com/business-communication/mass-communication-and-its-importance/
 * The Mass Society from the Power Elite** - C. Wright Mills: []
 * How all Human Communication Fails, except by accident, or Commentary of Wiio's Laws**-
 * **What is Social Contract?** - @http://www.iep.utm.edu/soc-cont/
 * **Social Contract - Definition** - @http://www.wordiq.com/definition/Social_contract
 * **Informative Library** - Intute
 * **Lazarfeld's Map of Media Effects** -**__[| http://cmapspublic2.ihmc.us/rid=1131307009843_600860337_9181/Katz%20Lazarsfeld%C2%B4s%20Map%20of%20media.pdf] __**

** YouTube Channels **
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 * =====**What is Mass Communication?** - []=====


 * **Media Effects** -[| http://www.youtube.com/watch?v=ULsWlMdWDJ0&feature=channel]

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 * **Hypodermic Needle Theory of Mass Communication** - @http://www.youtube.com/watch?v=Yd88H_5k-rY&feature=channel

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 * **Issues of Effects in Mass Communication** - []

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