Assignments+for+Diploma+1


 * Assignment 1 - Diploma 1 ( Media Effects) **
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In 2006, Jim Barrett explained in an online lecture on media effects that studies on media's effect on the audience focused mainly on two aspects of effects - 1) the Negative effects i.e the portrayal of violence that leads ultimately engendering aggressiveness in the audience, 2) the Positve Effect i.e where exposure to media content tends to have a pro-social behavioural effect on the audience.

He goes on to point out that most research studies on the media's effect focuses on these nine (9) assumptions or hypothesis:


 * 1) Imitation
 * 2) Identification
 * 3) Triggering
 * 4) Instigation
 * 5) Desensitization
 * 6) Disinhibition
 * 7) Reinforcement
 * 8) Cultivation
 * 9) Catharsis

Tasks This a group assignment. Each group must provide a well researched definition of the 9 assumptions or hypothesis above. Each definition should be accompanied by appropriate and relevant examples to indicate your understanding of the concepts in relation to media effect.

You should endeavour to limit the Internet as your principal source for references for this assignment. Groups that carry cite authoritative sources outside the Internet earn extra points.

1. This is a peer review assignment. As we discussed in class each group's work would be reviewed by the another group. Each group would assessed on how well the critiqued their colleagues paper, while presenting a well research paper themselves. 2. Each group would carry out a 5 minute presentation of their work in class.
 * __ Assessment Criteria __**

__** Deadline (Time Lines) **__ Start Date: 14th March 2011 (Monday) Work to Peer Group: 16th March, 2011 (Wednesday) Hand-in to Class Rep - 18th March, 2011 (Friday) Presentations -