Second+Semester+Course+Outline

Second Semester

 Course Overview This second semester

Effects Theories of Mass Communication
 * @The Hypodermic Model,
 * The Two-Step Flow & Multi-Step Flow
 * Agenda-setting Theory (Framing Analysis & Priming)
 * Gate-keeping Theory
 * Cultivation Theory
 * Media Dependency Theory
 * Spiral of Silence

Audience Centered Theories of Communications
 * Uses & Gratification Theory

Technological Theories of Mass Communication
 * Technological Determinism

Normative Theories of the Press
 * The Authoritarian Theory
 * The Libertarian Theory
 * The Social Responsibility Theory
 * The Revolutionary Theory – Soviet Communist Theory
 * The Democratic-Participant Media Theory
 * The Development Concept of the Press

Paradigms in Communication **Old Paradigms** **Critical Perspective**
 * The Dominant Paradigm - []
 * The Modernization Theory
 * Feminist Approaches- []
 * Ecological Approaches

**Reading List/Internet Links**

1. Oliver Boyd-Barrett & Chris Newbold (ed) 1995) - Approaches to Media: A Reader. Pages 7, 15, 16, 17, 19, 20, 49, & 50

2. Baran, Stanley, J. & Davis, Denis K - Mass Communication Theory: Foundations, Ferment and Future

3. McQuail, Denis (2005) - McQuail's Mass Communication Theory

For a list of Mass Media Theories and brief explanations (Very Useful) - @http://www.scribd.com/doc/40477217/List-of-Mass-Communication-Theories