Second+Semester

Second Semester 2011

Course Outline

We continue this semester's topics from where we left off in the first semester. This semester's course are spread over three broad themes:

- the Hypodermic Model, - the Two-Step Flow & Multi-step flow - Cultivation Theory - Agenda-Setting Theory - Media Dependency Theory - Spiral of Silence Theory - Social Action Theory
 * Effects Theories of Mass Communication**

- Use and Gratification Theory
 * The Audience Centered Theories of Communications**


 * The Normative Theories of the Press**

I. The Authoritarian Theory II. The Libertarian Theory III. The Social Responsibility Theory IV. The Revolutionary Theory – Soviet Communist Theory V. The Democratic-Participant Media Theory VI. The Development Concept of the Press

- Old and New Paradigm II. The Dominant Paradigm III. The Modernization Theory The Critical Perspective
 * Paradigms**